Case files,
opened gently.

We created the sweeter life campaign which captured the vibrant nature the new and improved brand wanted to portray. These included creation of a new pack design, a brand mascot, brand Merchandize, tactical ads, brand activations and experiential, and online engagements. The brand that was once 7th in the market rose to no 2 in 2 years going strong for the no 1 spot.

At an event for nursing mothers, we deployed this ambient idea with a make-believe baby being backed by her supposed mother which could be anyone who sat on the branded sits. We had the baby holding our client's brand to reinforce the connection between a mother, a child and our brand. Biosea cod liver oil with orange flavour.

At a conference for chemists and medicine traders in the open market. Biosea wanted to stand out among other competitors in a cost effective way. Through guerilla marketing, we didn't only make the brand more desirable at the event, we got competitors replicating our ideas in future conferences.

We knew that most of these new entrants weren't as potent as Pylorest and so it wasn't usually long for an ulcer patient to have another ulcer episode after using them. We also knew that the reason medical practitioners prescribed it was majorly because they were more affordable even though less potent. And so we needed to remind the medical practitioners what it really means to give a prescription. And so we created a campaign titled it's not just your prescription, it's your word. The last thing a medical practitioner wants is for a patient not to take them seriously. And this could be the result if they keep prescribing less potent drugs.

We created unusual prescription pads that reflected our idea and had our message strategically placed on the pad with our brand name. We even created get well cards wishing our patients a speedy recovery that lasts longer. At a conference of medical practitioners, to sign on a branded banner, attesting to the fact that their prescriptions is them giving their word.

We created a campaign using its positioning. One less step, easy to use. We focused on the elderly who made up a large number of the market and created brand associations with familiar devices or tools that were original to their past.

In a bid to create awareness on the brand, we took advantage of the world diabetes day to screen 10,000 people in the busy markets in Lagos and selected Pharmacies as well within the state. To achieve this, we created the campaign "Don't turn your back on diabetes". We hit these markets and the streets and pasted our flyers at the back of unassuming pedestrians. And when they read the stickers, it related their ignorance of having a sticker behind them with those of persons who are prediabetic. Then it encouraged them to come for our free testing at our centers. We also had branded merchandize to accompany our campaign and they all carried our idea. The awareness was also supported by market criers who helped to amplify our message. By the time we were done, not only did we hit almost 10,000 screenings, we got new wholesalers ready to buy our products in these markets.

Code free wanted to sensitize the public on world diabetes day and promote healthy living among Nigerians. And so, we created a social campaign called "fight it like you have it". We believed that the best way to prevent diabetes would be to live you already do. And so healthy practices like eating healthy, doing regular exercise, checking your blood sugar, and more was encouraged. So that by doing so, people never have to worry about having diabetes because they are already fighting it like they had it. To bring this campaign to life, we created a facebook campaign with interactive visuals which had gloves positioned in a defensive pose with our copy: Fight it like you have it. People only had to place their visual within the interactive visual and it would look as if they are fighting diabetes. This was promoted across facebook and got a number of adoptions.

Code free launched another campaign to create more awareness for the brand. Our insight was simple. The best decisions in life are made based on knowledge. And so knowing your blood sugar is important to making good decisions that would enable you live a healthier and more fulfilling life. Our idea was "Know whats next" with code free. Our execution featured elderly and middle aged people in that space where they need to make a decision that would affect their lives positively or negatively. We deployed this on socials and other brand engagement and the campaign has helped our customers see code free not just as a tool but an ally.

Though ambient marketing, we helped transform our client's booth into a pharmacy itself. We had its various brands displayed as though they were drugs displayed in different sections and shelves in a pharmacy.

Biofem booth was the most visited booth the conference. The make-believe pharmacy also saved space. And so instead of stocking the actual product, customers only needed to point at the product they wanted and they would go get it for them. The idea was well spoken of by the one of the observers who described the booth as raising the bar to international standards.

And so we positioned it as a product that prevents hangovers since alcohol is fermented and also one that helps prevent the cancerous dangers in fermented foods. We created a campaign, help what you can't help.

We created interactive flyers to engage people as they read through the material. To help people understand how hangover disorganizes people's itinerary, we had important activities scattered on the flyer like a word puzzle and their job was to figure out what it was while reading our information on the flyer. This helped to make the reader part of the communication itself.

The property location was located at a developing area of the state known as the new Lagos. Land here was relatively cheaper than other parts of the peninsula however, Royal Palm Villa still needed to appeal to the upper middle class despite the reality of the land value in that vicinity.

We launched a campaign, positioning Royal Palm Villa as Nigeria's no 1 Resort and residential estate. This was in line with its offering and so we appealed to people who wanted more value from just living on the Peninsula.

The campaign has raised the bar in real estate property development in Nigeria such that lots of copycat around the country. Some even go as far as using our message.

We knew that Kids hated drugs and so we Positioned Bioxime P as the friendly antibiotic due to its taste and texture and created a campaign, disguise their fears. Associating our drugs to characters kids find friendly and fun.

The double joy is a branded and unusual recharge card that has more value than the amount written on it. This was used to show adults the surprise effect kids get when they use our Antibiotic brand.

We created a brand identity for Gymaxit and also a campaign, for the right impressions to help reach its target audience in a way that appeals to them. We did branding that carried our message along with BTLs.

For the launch there was free screening, photo sessions on our statue stand, music, drinks and live social media coverage. Our invite came along with a handkerchief and the gesture was to get people ready for an interesting launch full of fun and sweating.

To increase the number of users in the gym, we created an experiential within the neighborhood. It was a skipping challenge that encouraged people we identify as our target to skip and get the time equivalent at our gym for free.

Instead of creating a regular calendar, we created art with a purpose. In tune with life. Telling the story of vitality using musical instruments and fruits.

Nothing of this nature had ever been done in the pharmaceutical industry and the MD of Fidson believed there would not be a better calendar for Fidson than this.

We turned the booth into an interactive demonstration. Doctors held a block of ice for as long as they could bear it — that burning, tingling, numb sensation in the hand became a 30-second proxy for what their patients live with daily. The pain was the pitch. Biopentin was the answer waiting on the table.

Orange drapery, frosted ICE CHALLENGE backdrop, branded tags, and the 'Keep Calm and Make the Better Call with Biopentin' crew tees turned a standard 3x3m stand into the most talked-about booth at the conference. Visitors didn't just collect a pack — they earned one.

Highest sample uptake on the floor, full-day footfall, and a story doctors carried back to their clinics. The ice melted. The brand stuck.

Instead of treating the bag as packaging, we treated it as the campaign itself. A clean white pharmacy bag, a bright green mortar-and-pestle mark, and a bold line — 'DON'T USE AN ANTIBIOTIC WITHOUT ME' — made the message impossible to miss once attendees started walking with it.

One face carried the cautionary line with product-benefit bullets. The reverse softened the message with a playful illustration and the Immune Care lockup, turning the same bag into both education and brand affection. It felt useful, memorable, and easy to keep.

Because the bags left the venue in people's hands, the brand kept travelling through corridors, cars, homes, and pharmacies. The result was simple conference merch that behaved like ambient media — visible, portable, and quietly persuasive.

The line came first. Once a child is past the pain, they are not still — they are everywhere at once. We made that the campaign's whole posture: bold black headline, a single child mid-mischief, and the product calmly sitting at the foot of the frame.

For Easter and Mother's Day, we let the product carry the story almost alone. A folded white sheet beside a Piccan pack for resurrection. A mother's borrowed dignities listed in handwriting for Mother's Day. Pharma writing that behaves like a card, not a leaflet.

Across print, social and out-of-home, the system stayed the same: Kimco's pale blue, the Piccan red ribbon, the disciplined product lockup. What changed was the child, the moment, and the small act of joy on display. A campaign you could recognise from across a pharmacy aisle.